Spacegoods is an emerging brand that has strived to redefine the wellness and nutraceuticals industry in an extremely innovative way. It was launched in April 2022 by renowned e–commerce entrepreneur Matthew Kelly, who aimed to popularise healthier and natural alternatives to traditional stimulants such as coffee. Spacegoods was born out of the founder himself’s personal health problems and his quest to improve energy and focus, in which he realized that it was necessary to promote an ancient and scientifically proven natural blend to avoid the consequences of coffee or other stimulants. This thought became the foundation of products like Rainbow Dust, which popularized physical and mental balance among the younger generations in the UK and Europe.
Spacegoods ‘ business model is completely direct-to-consumer (DTC), allowing the brand to maintain complete control over the experience and quality of its consumers. Made from precious and researched natural materials, their products are the hallmark of durability, quality and innovation. Inspired by founder Matthew Kelly’s own experiences, the brand reached considerable heights in a short time. In the first quarter of 2022 itself, an initial investment of £500,000 was received from angel investors, which further accelerated the company’s tolls.
Spacegoods ‘ most talked about product is Rainbow Dust, which is famous for increasing attention, energy and mental clarity. This was followed by a product called Astro Dust, which is known for peace and restful sleep. The company’s focus was on consumer reviews, story telling and unique branding, and this resulted in over 30,000 orders and sales of over £1.4 million within a year of launch. By 2024 the company achieved a valuation of £14.8 million, along with over 5,000 active subscribers and over 90% customer recommendation rates.
Its subscription-based model and loyalty program played a notable role in Spacegoods ‘ growth. The subscription business grew by 20% in 2024, and increased consumer participation and brand loyalty. At the funding level Spacegoods raised in January 2024 a seed round of $3.15 million and a total of $4.1 million over three funding rounds; these investments were used in team expansion, market expansion, and new product development.
Spacegoods ‘ natural, adaptogenic and functional mushroom–based products are not only different from regular health supplements, but are designed for people who value ethical and sustainable production processes. The mission of the company is to give it a clean energy, mental clarity and creativity enhancing blend so that every person can achieve their full potential. The founder’s experience turned to formulating herbs and mushrooms that affect the brain and muscles while looking for alternatives to traditional medicines, which resulted in the creation of the Spacegoods brand.
Significantly, Spacegoods is not the first major British-based brand in the functional mushroom industry, but it managed to get the focus very quickly thanks to New-Age packaging, social media strategy, tech-savvy online marketing, and targeted youth audiences. The success of the company is due to the repeated quality, creative taste and positive user reviews of its products. Today the brand plans to expand beyond the European markets with its various products—powders, subscription boxes, and soon gummies and ready-to-drink options—to the American and Canadian market as well.
Spacegoods has long-range plans to make it into the mainstream of nature–based ‘psychedelic’ Wellness, currently offering legal, non-psychoactive products, but plans to bring psychedelic variants to limited specialized markets in the future as well. At the moment Spacegoods is busy building trust and connections between customers, investors and experienced suplement buyers.
In short, Spacegoods has achieved international recognition in its short journey on innovation, quality and Ethics in its domain. The brand has changed the definition of functional mushroom industry with its products, customer experience and eco-friendly vision. Both consumers and experts are beginning to consider this brand among the most promising companies of the future of the wellness market.